The war being waged in The United States for the legal approval of marijuana includes a fresh battleground today. Mass media has decidedly become the tool of prohibitionist because the first times of “The War On Drugs”. Who is able to forget Nancy Reagan’s unforgettable “Just Say No” campaign of the Reagan era? “This is the brain, this is your brain on drugs” saw the 1990’s Clinton administration frying eggs for the desirable effect of frightening kids directly. In the 21st century, you’re “Over the Influence” and motivated to not follow the bunch. What message is mass media sending to the grownups of 21st century, the very generations these messages of the past were aimed at?
What do The Nation Magazine, Time Magazine, The La Times, The New York Times and MSNBC all have in common? Every one of those principals of information distribution have dedicated space and time to the matter of legal Medical Marijuana Canada as well as other regions of the united states. The news pieces in question will not be in Nancy Reagan’s tone of voice or point of view, nonetheless. The difference in view is as vast as you can since mass media has decided that the valid argument could be produced for legalization of cannabis as well as for the abolishment of marijuana prohibition.
The Nation Magazine’s December 27th 2010 edition cover features the caption “D.A.R.E. to Stop the War on Drugs”. Utilizing the symbol of Drug Abuse Resistance Education to emphasize the point, D.A.R.E. is self described as “giving children the skills they need to avoid involvement in drugs, gangs, and violence.” The post “Changed State: California’s Marijuana Market” by Sasha Abramsky, assesses the future of distribution and packaging of legal cannabis in California. If recreational marijuana is legalized, the impact that’s possible on tourism for the Golden State as time goes on is discussed along with investigations on what needs to occur for future referendums to pass and why Proposition 19 neglected.